How to Perform an Ecommerce Website SEO Audit Using AI and Tools
Run a full-scale SEO audit using AI-powered platforms like Screaming Frog, SEMrush, or Surfer SEO to detect errors, identify keyword gaps, and optimize ecommerce performance by automating crawling, analysis, and reporting.

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Key Takaways






Frequently Asked Questions
How often should I perform an ecommerce SEO audit?
Screaming Frog, SEMrush, Ahrefs, Sitebulb, and Surfer SEO are top choices.
What are the best tools to automate an ecommerce SEO audit?
Screaming Frog, SEMrush, Ahrefs, Sitebulb, and Surfer SEO are top choices.
Can I use Google Search Console alone for audits?
GSC provides helpful data but lacks full crawling and content auditing capabilities.
How to fix duplicate product pages?
Set canonical tags correctly, use robots.txt to block low-value URLs, and consolidate content.
Does page speed affect ecommerce SEO?
Yes, slow pages reduce rankings and conversions. Use PageSpeed Insights and Core Web Vitals data to guide fixes.
Step by Step Plan
Set Up SEO Audit Tools
Install and configure tools like Screaming Frog SEO Spider, SEMrush, Sitebulb, or Surfer SEO. Connect your site, sitemap, and GA4 account.
Run Full Site Crawl
Use a crawler to detect technical errors—404s, broken links, duplicate content, incorrect canonical tags, noindex issues, and page-speed problems.
Audit On-Page SEO
Automatically scan meta titles, descriptions, heading structures, image alt text, word count, and keyword usage using content audit tools.
Audit On-Page SEO
Use SEMrush or Ahrefs to compare your keyword profile with that of competitors and highlight missed high-volume terms.
Generate Automated SEO Report and Fix Plan
Export site audit PDF/CSV, prioritize issues by impact, and generate a fix roadmap. Integrate with project managers like Trello or Asana for task automation.
Comparison Table
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