How to Automate an Ecommerce SEO Audit Using AI and SEO Tools
Run a complete ecommerce SEO audit by automating crawl diagnostics, keyword checks, on-page reviews, and technical performance using tools like Screaming Frog, Semrush, and ChatGPT. Focus on product pages, performance, indexing, and content optimization.
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Key Takaways
Frequently Asked Questions
What tools can I use for automating my ecommerce SEO audit?
Run a full audit quarterly and light monthly checks on top pages and Core Web Vitals.
How often should I run an SEO audit on my ecommerce store?
Run a full audit quarterly and light monthly checks on top pages and Core Web Vitals.
Can AI help with ecommerce SEO audits?
Yes, AI can analyze data outputs from audits to surface keyword gaps, prioritize pages, and generate fixing actions.
What ecommerce pages should I audit first?
Audit high-traffic PLPs and PDPs, abandoned cart pages, and any page with declining impressions in GSC.
How do I audit product pages at scale?
Use Screaming Frog's custom extraction and combine with AI tools to audit metadata and keyword inclusion across all product pages.
Step by Step Plan
Run a Full Site Crawl
Use Screaming Frog or Sitebulb to crawl all URLs, identify redirects, 404s, canonicals, missing titles, and broken image links.
Connect Google Search Console and GA4
Pull traffic data, click-through rates, and conversion funnels to prioritize top-impact URLs.
Audit Keyword Coverage and Gaps
Use Ahrefs or Semrush Keyword Gap tools or ChatGPT to surface missing target keywords per category or product page.
Audit Keyword Coverage and Gaps
Automate meta title/description and H1 analysis using Semrush or crawl exports; check if pages are optimized for intent.
Check Speed & Mobile Performance
Use Google PageSpeed Insights and Lighthouse to pull Core Web Vitals data for commercial pages programmatically.
Comparison Table
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