How to Perform a Google Business Profile (GBP) Audit for Local SEO Success
A GBP audit for local SEO involves a structured review of your Google Business Profile to ensure accuracy, optimization, and local visibility using tools and AI-driven automation. It identifies critical gaps to improve rankings, traffic, and customer actions.
Traffic dropped? Find the 'why' in 5 minutes, not 5 hours.
Spotrise is your AI analyst that monitors all your sites 24/7. It instantly finds anomalies, explains their causes, and provides a ready-to-use action plan. Stop losing money while you're searching for the problem.
Key Takaways
Frequently Asked Questions
What is a GBP audit?
Inconsistent Name, Address, and Phone leads to ranking drops and loss of trust with Google and customers. Always align all listings.
Why is NAP consistency important?
Inconsistent Name, Address, and Phone leads to ranking drops and loss of trust with Google and customers. Always align all listings.
What tools can automate GBP audits?
BrightLocal, Whitespark, Local Falcon, Moz Local, and Yext are top tools to automate audits, tracking, and corrections.
How often should I audit my GBP?
At least quarterly, or monthly for businesses in highly competitive local markets or with multiple locations.
Can AI help write optimized GBP descriptions?
Yes, tools like ChatGPT or Jasper can rewrite business descriptions using local keywords and persuasive tone to boost visibility.
Step by Step Plan
Access Your GBP Dashboard
Login to Google Business Profile Manager and verify you have management rights for each location.
Run a GBP Audit Using SEO Tools
Use tools like BrightLocal, Whitespark, or Local Falcon to analyze listings, NAP data, category accuracy, and visibility rankings.
Compare NAP Consistency Across All Listings
Use AI-driven citation tools like Yext or Moz Local to audit and fix inconsistent Name, Address, and Phone data across directories.
Compare NAP Consistency Across All Listings
Use AI writing tools (e.g., ChatGPT, Jasper) to rewrite business descriptions, services, and updates with relevant local keywords.
Monitor and Automate Ongoing GBP Management
Set alerts for reviews and automate posting schedules using tools like Publer, PromoRepublic, or LocalViking.
Comparison Table
Tired of the routine for 50+ clients?
Your new AI assistant will handle monitoring, audits, and reports. Free up your team for strategy, not for manually digging through GA4 and GSC. Let us show you how to give your specialists 10+ hours back every week.
