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How Much Is an SEO Audit? Cost and Process Breakdown Using AI

How Much Is an SEO Audit? Cost and Process Breakdown Using AI

Author

SpotRise SEO Automation Team

Date Published

November 14, 2025

Table of contents

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SEO audits typically cost between $100 and $5,000 depending on the scope, depth, and whether it's automated or manual. However, with modern AI tools, you can automate much of the process at a lower cost.

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Key Takaways

Basic automated SEO audits cost $0–$150 using tools like Screaming Frog or Ubersuggest.
In-depth manual audits start at $500 and can reach $5,000+ for enterprise websites.
AI tools now enable scalable, detailed SEO audits with minimal manual input.
Audits typically cover on-page SEO, technical SEO, backlink profiles, and content quality.
Google Search Console and GA4 are critical free tools for audit insights.
Using workflow automation platforms like Zapier or Make can systematize recurring audit tasks.

Frequently Asked Questions

What does an SEO audit include?

Run a full audit quarterly. For dynamic sites or large e-commerce stores, monthly audits help catch issues early.

How often should I run an SEO audit?

Run a full audit quarterly. For dynamic sites or large e-commerce stores, monthly audits help catch issues early.

Can I automate my SEO audits?

Yes. Tools like Semrush, Sitebulb, and Screaming Frog allow scheduled crawls. Use Zapier or Make to automate notification workflows.

Is a paid SEO audit worth it?

If competing in a high-value niche or large market, yes. Manual audits uncover deep structural and strategic issues AI might miss.

What’s the best free SEO audit tool?

Google Search Console is the best free option. Supplement with Screaming Frog Free and Ubersuggest for deeper insights.

Step by Step Plan

01

Choose Your Audit Tool

Pick an AI-based SEO audit tool like Semrush, Ahrefs, or Screaming Frog (for technical audits).

02

Connect Your Assets

Integrate your website, Google Analytics, and Google Search Console to pull actionable data.

03

Run the Initial Audit

Launch a site crawl to assess meta tags, broken links, page speed, crawlability, and indexability.

04

Run the Initial Audit

Use AI-generated reports to identify high-impact issues—prioritize by SEO value and fix difficulty.

05

Automate Recurring Audits

Schedule automatic monthly or weekly audits using tools like Sitebulb, and trigger email alerts for new issues.

Comparison Table

Manual SEO Audit
AI-Powered SEO Audit
Time-intensive (10–40 hours)
Fast (under 10 minutes)
Expensive ($500–$5,000)
Cost-effective or free
Requires expert knowledge
No expertise required
Inconsistent quality
Standardized, repeatable outputs
One-time snapshot
Ongoing monitoring possible

Tired of the routine for 50+ clients?

Your new AI assistant will handle monitoring, audits, and reports. Free up your team for strategy, not for manually digging through GA4 and GSC. Let us show you how to give your specialists 10+ hours back every week.

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Sources

Moz: How to Do an SEO Site Audit
Ahrefs: The Complete SEO Audit Guide
Google Search Console: Site Issues Overview

SpotRise shows where your brand appears in AI tools—so you can stand out, get traffic, and grow faster.

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