How to Perform and Automate an SEO Audit in PrestaShop
Run an SEO audit on PrestaShop by using AI-powered tools like Screaming Frog, Ahrefs, or SEMrush to analyze technical metrics, on-page SEO, and link profiles, then automate issue detection using integrations and scheduled crawls.

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Key Takaways






Frequently Asked Questions
What tools are best for auditing a PrestaShop store?
Yes, with tools like Screaming Frog (scheduled crawls), Ahrefs Site Audit, and PrestaShop SEO modules like SEO Expert.
Can I automate SEO audits for PrestaShop?
Yes, with tools like Screaming Frog (scheduled crawls), Ahrefs Site Audit, and PrestaShop SEO modules like SEO Expert.
How do I fix SEO issues after the audit?
Use PrestaShop SEO modules or manually edit product/category pages, metadata, and URLs in the back office.
Does PrestaShop support schema markup?
Not by default, but you can use modules like ‘Rich Snippets’ to implement and manage structured data.
How often should I audit my PrestaShop store?
Run a full audit every quarter, and a light audit monthly using automated tools.
Step by Step Plan
Integrate PrestaShop with Google Tools
Connect your store with Google Analytics (GA4) and Google Search Console to collect SEO and traffic data.
Run Technical Audit with Screaming Frog or Sitebulb
Crawl your entire PrestaShop website to collect URLs, identify broken links, missing metadata, and crawl errors.
Conduct On-Page SEO Analysis
Use tools like Ahrefs or SEMrush to analyze keyword usage, internal linking, H1-H6 structure, and URL slugs.
Conduct On-Page SEO Analysis
Use AI-powered tools like Siteliner or Copyscape to identify duplicate product descriptions or thin content.
Automate SEO Monitoring
Set up automated crawls and alerts using SEO tools. Use PrestaShop add-ons for direct SEO optimization recommendations.
Comparison Table
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