How Much to Charge for an SEO Audit: Step-by-Step Execution
Charge $300–$2,500+ for an SEO audit depending on scope, business size, and tool usage. Use automation and AI to optimize delivery and justify higher pricing.
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Key Takaways
Frequently Asked Questions
What is a fair price for a standard SEO audit?
Manual audits take 8–20 hours; using tools can reduce that to 3–5 hours per project.
How many hours does an SEO audit take?
Manual audits take 8–20 hours; using tools can reduce that to 3–5 hours per project.
What tools can I use to automate audits?
Use tools like SEMrush Site Audit, Ahrefs Site Explorer, Screaming Frog, Surfer SEO, and ChatGPT for documentation.
Should I include competitor analysis in my audit pricing?
Yes, consider charging more for audits that include competitive gap analysis, keyword overlaps, and backlink comparisons.
Can I use templates to speed up reports?
Yes, reuse branded templates for summaries, tool output charts, and recommendation formats to boost efficiency.
Step by Step Plan
Define Audit Packages
Create clear tiers—Basic, Technical, and Full Audit—with deliverables listed.
Select Audit Tools
Choose tools (Ahrefs, SEMrush, Screaming Frog) based on audit type and depth.
Estimate Time and Tool Cost
Assess hours needed per audit and monthly SEO platform costs to bake into pricing.
Estimate Time and Tool Cost
Use tool automations and AI text generation to cut manual audit labor.
Position Value and Set Pricing
Anchor your price to potential ROI, include cost breakdown, and justify higher tiers.
Comparison Table
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