How to Perform a Local SEO Audit for Belfast-Based Businesses Using AI Tools
To run a successful SEO audit for a Belfast business, use AI tools to automate keyword research, technical checks, local SEO signals, and content analysis, then apply fixes based on data insights.

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Key Takaways






Frequently Asked Questions
What is an SEO audit for Belfast businesses?
No. Tools like Semrush, Screaming Frog, and GSC do the technical work without needing code.
Do I need coding skills to run an audit?
No. Tools like Semrush, Screaming Frog, and GSC do the technical work without needing code.
How often should I run an SEO audit?
Every 3-6 months, or after major site changes or Google core updates.
How do I optimise for local Belfast SEO?
Ensure consistent NAP details, optimize your Google Business Profile, and target location keywords like 'SEO services Belfast'.
Which tool is best for local SEO optimization?
BrightLocal and Moz Local are ideal for checking citations and GBP performance.
Step by Step Plan
Set Up Your Audit Environment
Use tools like Screaming Frog, Semrush, and Google Search Console to capture site data.
Run a Full Technical SEO Scan
Check crawlability, broken links, duplicate content, and page speed metrics.
Evaluate Local SEO Signals
Check NAP consistency, local citations, and optimize the Google Business Profile for 'Belfast' queries.
Evaluate Local SEO Signals
Use Ahrefs or Surfer SEO to compare current keyword positions and identify gaps.
Fix Priority Issues and Track Progress
Implement changes for top-impact issues and monitor with Google Analytics 4 and GSC.
Comparison Table
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