How to Execute an Effective SEO Audit Using the 2020 Checklist
Use SEO tools like Screaming Frog, Ahrefs, and Google tools to systematically audit your site’s on-page, technical, and off-page SEO issues. Automate insights with AI for quicker and scalable SEO checks.

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Key Takaways






Frequently Asked Questions
What tools can I use for an automated SEO audit?
At least once per quarter, or monthly for larger, content-heavy websites.
How often should I run an SEO audit?
At least once per quarter, or monthly for larger, content-heavy websites.
Can AI help with content optimization?
Yes. Tools like Jasper and ChatGPT can optimize meta tags, rewrite headlines, and improve keyword usage in content.
What’s the difference between on-page and technical SEO?
On-page SEO refers to content and keyword optimization; technical SEO addresses site architecture, speed, and crawlability.
What should be fixed first in an SEO audit?
Fix crawl errors, broken links, slow load times, and mobile issues as top priorities before optimizing content.
Step by Step Plan
Crawl Your Website
Use Screaming Frog or Sitebulb to identify broken links, 404s, redirects, missing tags, and duplicate content.
Fix Technical SEO Issues
Run audits with Google Search Console and PageSpeed Insights to correct crawl issues, mobile usability, and speed.
Analyze On-Page SEO
Use tools like Surfer SEO or Clearscope to evaluate keyword usage, headings, structure, and semantic relevance.
Analyze On-Page SEO
Run backlink checks using Ahrefs to identify toxic links and high-authority domains for potential outreach.
Optimize Content with AI
Deploy AI tools such as Jasper or ChatGPT to rewrite or expand thin pages, improve readability, and optimize for target keywords.
Comparison Table
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