How to Perform an SEO Audit in Ireland Using AI & SEO Tools
To perform an SEO audit in Ireland, use tools like SEMrush, Screaming Frog, and Google Search Console to evaluate site health, on-page SEO, backlinks, local signals, and performance against Irish competitors. Automate insights with AI to streamline reporting and prioritise fixes.

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Key Takaways






Frequently Asked Questions
What is included in an SEO audit in Ireland?
AI can summarise key issues, create prioritised checklists, and generate custom reports using data from tools like GSC and SEMrush.
How can AI help automate an SEO audit?
AI can summarise key issues, create prioritised checklists, and generate custom reports using data from tools like GSC and SEMrush.
Do I need separate tools for local SEO in Ireland?
Yes. Tools like BrightLocal or Moz Local are recommended to audit citations and optimise for Ireland-specific searches.
How often should I run an SEO audit?
Run a full SEO audit quarterly and mini-audits monthly to catch quick wins and stay ahead of algorithm changes.
Which tool is best for a comprehensive SEO audit?
SEMrush and Ahrefs for site and backlink analysis, Screaming Frog for technical SEO, and Google Search Console for indexing issues.
Step by Step Plan
Set Up Audit Tools
Install and configure SEMrush, Screaming Frog, Google Search Console, and Google Analytics 4 for your domain.
Run a Full Website Crawl
Use Screaming Frog or Sitebulb to detect broken links, page speed, metadata issues, and duplicate content.
Analyze Local SEO Signals
Evaluate NAP consistency, schema markup, and Google Business Profile setup for Ireland-based queries.
Analyze Local SEO Signals
Use PageSpeed Insights and Lighthouse to inspect Core Web Vitals and mobile responsiveness.
Automate Reporting with AI
Use ChatGPT or Surfer AI to summarise issues and recommend quick wins for SEO improvements.
Comparison Table
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