How to Perform an SEO Content Audit Checklist Using AI and SEO Tools
Conduct an SEO content audit by analyzing site content performance, identifying gaps, optimizing underperforming pages, and automating tasks with SEO platforms and AI tools.

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Key Takaways






Frequently Asked Questions
How often should I perform a content audit?
Must-have tools: Google Analytics, Google Search Console, SEMrush or Ahrefs, Screaming Frog, SurferSEO or Clearscope.
What tools do I need to run an SEO content audit?
Must-have tools: Google Analytics, Google Search Console, SEMrush or Ahrefs, Screaming Frog, SurferSEO or Clearscope.
What content should I delete during an audit?
Delete content with zero traffic, no backlinks, outdated info, and no ranking potential.
Can AI rewrite content effectively?
Yes, tools like ChatGPT or Jasper can rewrite content, but always review for tone, accuracy, and branding.
How do I track improvements after an audit?
Monitor key changes in GA4, GSC, and your keyword tracker (e.g., SEMrush Position Tracking).
Step by Step Plan
Crawl Your Website
Use Screaming Frog or Sitebulb to map all URLs and identify missing metadata, 404 errors, and redirects.
Analyze Traffic and Rankings
Use Google Analytics and Google Search Console to find your top, middle, and low performers.
Identify Keyword & Content Gaps
Use SEMrush Content Audit + AI tools like ChatGPT to identify gaps and suggest new content ideas.
Identify Keyword & Content Gaps
Group URLs into Update, Merge, Delete, or Leave As-Is. Use an Airtable or spreadsheet tracker.
Optimize & Automate Updates
Use SurferSEO or Clearscope for optimizing content. Use AI to rewrite outdated or underperforming sections.
Comparison Table
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