How to Perform a Technical SEO Audit: Complete Execution Guide
A technical SEO audit diagnoses issues with site architecture, indexing, speed, and on-page elements. Use tools like Screaming Frog, Google Search Console, and AI-based SEO platforms to identify crawl issues, improve performance, and automate fixes.

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Key Takaways






Frequently Asked Questions
What is a technical SEO audit?
At least quarterly, or monthly for high-traffic or frequently updated sites.
How often should a technical SEO audit be done?
At least quarterly, or monthly for high-traffic or frequently updated sites.
What tools are best for a technical SEO audit?
Screaming Frog, Google Search Console, Sitebulb, Ahrefs, SEMRush, and AI assistants like SpotRise SEO AI.
Can I automate a technical SEO audit?
Yes. Use AI-based SEO tools to automate crawling, error detection, prioritization, and even implementation where possible.
Does fixing technical SEO issues improve rankings?
Yes. Clean architecture, fast-loading pages, and proper indexing directly impact crawlability, UX, and ultimately search rankings.
Step by Step Plan
Set Up Your Tech Stack
Integrate Google Search Console, Bing Webmaster Tools, Screaming Frog, and an AI SEO assistant (like SurferSEO or SpotRise AI).
Crawl and Benchmark Your Site
Run a full crawl using Screaming Frog or Sitebulb. Export reports on broken links, duplicate content, missing tags, and redirect chains.
Run Indexation & Coverage Checks
From Search Console, audit the ‘Pages’ report to find non-indexed URLs, crawl anomalies, and canonical issues.
Run Indexation & Coverage Checks
Use PageSpeed Insights and Lighthouse to analyze Core Web Vitals. Automate fixes with AI-based site speed tools like NitroPack.
Review Structured Data & Crawl Directives
Use Rich Results Test and validate schema. Check robots.txt and XML sitemaps for errors or exclusions, then auto-fix via CMS or plugin.
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