How to Track Your Brand Visibility in AI Overviews and Bing Copilot

As search evolves into the era of generative AI, traditional SEO metrics like rankings and CTR are no longer enough. Platforms such as Google AI Overviews (formerly SGE) and Bing Copilot now generate AI-based summaries that reference, cite, or rephrase website content. Tracking your brand’s visibility in these AI-driven search environments is crucial to understanding how you appear — or disappear — in the new landscape.

1. Why AI Visibility Tracking Matters

AI Overviews often replace multiple organic results with summarized responses. Even when users see your content, they may not click through, leading to reduced CTR. Tracking AI visibility helps you:

• See if your brand is cited in AI-generated summaries.
• Measure brand exposure in generative search environments.
• Identify new “AI SEO” opportunities and risks.
• Adjust content to match how AI systems interpret user intent.

By understanding your brand’s presence in AI Overviews and Bing Copilot, you can adapt strategies early — before your competitors dominate these new search layers.

2. How AI Overviews and Bing Copilot Work

Both systems analyze high-ranking pages to generate summarized answers to user queries:

• Google AI Overviews: Uses web pages, schema markup, and knowledge panels to synthesize concise summaries. Citations appear as linked cards below the overview.
• Bing Copilot: Uses data from Bing Chat, Bing Search API, and Content Partner Feeds to generate responses, often showing source links inline or as expandable sections.

In both systems, structured data, semantic clarity, and trust signals determine which sites are chosen as sources.

3. Step-by-Step: How to Track Brand Visibility in AI Overviews

Step 1: Identify Queries Triggering AI Overviews

Use incognito search or AI-enabled search preview tools to test your key brand queries:

• Branded keywords (e.g., “YourBrand review”, “YourBrand alternatives”).
• Category keywords (e.g., “best SEO software”, “how to improve CTR”).
• Transactional or informational keywords where you rank in top 10.

Check if an AI Overview appears at the top. If yes, note whether your brand is cited or mentioned.

Step 2: Use Tracking Tools

While no native GSC report exists yet for AI visibility, you can track manually or via third-party tools:

• SpotRise AI Visibility Tracker: Monitors SGE and Bing Copilot for brand mentions and citations.
• Nozzle.ai / SERPAPI: Scrape AI Overviews to detect domains cited.
• Perplexity Rank Tracker: Tracks brand presence in AI-generated answers and response cards.

These tools typically work by emulating AI searches and detecting citation blocks or hyperlinks pointing to your domain.

Step 3: Analyze Citation Mentions

Export the results and tag each query as one of the following:

• Cited: Your domain or brand appears as a source link.
• Mentioned: Brand appears textually, but not hyperlinked.
• Excluded: No mention in the AI summary.

This classification helps you measure how AI models perceive your authority and relevance.

Step 4: Monitor Bing Copilot Mentions

In Bing Copilot, your brand can appear in two forms:

• As a citation source for a response.
• As a suggested content link in the right panel.

Use Bing Webmaster Tools to cross-reference impressions and indexing logs. Additionally, monitor Copilot queries where your brand is referenced but not cited — these represent visibility gaps.

4. How to Improve Your AI Visibility

1. Strengthen Structured Data

Ensure schema markup is comprehensive. Focus on:

• FAQ, HowTo, Product, Organization, and Review schemas.
• Include author, datePublished, and publisher fields.

AI models rely heavily on schema to verify credibility and relevance.

2. Optimize for AI-Friendly Content

• Use concise, factual summaries at the top of pages.
• Add direct answers, FAQs, and statistics — AI systems love structured clarity.
• Include authoritative outbound links (e.g., to studies or government sources).

These factors increase the likelihood of being selected as a “trusted” AI source.

3. Add E-E-A-T Signals

AI Overviews and Copilot weigh trust heavily. Strengthen:

• Author bios with credentials.
• Mentions in reputable media or Wikipedia.
• Consistent brand presence across social platforms.
• Backlinks from verified and trusted domains.

4. Track AI Traffic Separately

Set up GA4 or server logs to track AI referrers:

dimension: source / medium
filter: (GPTBot | PerplexityBot | bingbot | Google-Extended)


This helps measure indirect visibility from AI-driven exposure, even without direct clicks.

5. Automate AI Visibility Tracking

You can build a custom AI visibility dashboard combining:

• Custom scraper: To check citations in AI Overviews for target queries.
• Google Sheets + SERPAPI / DataForSEO API: To log daily AI snapshot data.
• Looker Studio dashboard: To visualize brand presence over time.

Track metrics like “% queries cited in AI Overviews” or “Average citation position.”

6. Measure and Benchmark

Compare your AI visibility with competitors monthly:

• Identify brands cited more frequently in AI summaries.
• Analyze their content style and schema use.
• Benchmark your citation ratio and improve based on insights.

7. Conclusion

Tracking brand visibility in Google AI Overviews and Bing Copilot is now a key component of modern SEO. By combining structured data, factual clarity, and ongoing monitoring, you can secure visibility not just in traditional SERPs, but in the future of AI-driven discovery.

“In the era of AI search, visibility is not just about being ranked — it’s about being referenced.”