AI Overviews Impact Dataset
Impact of Google AI Overviews (SGE) on organic CTR across industries.
Key Takaways

Tracks CTR shifts after AI blocks

Based on 10k SERPs

Industry-specific breakdown

Highlights traffic cannibalization

Data from Sept 2025

CSV downloadable
Frequently Asked Questions
What is included?
CTR change when AI Overviews appear in SERPs.
Which industries are measured?
Health, Finance, Tech, Travel, E-commerce.
Why is this important?
It shows how AI features reduce organic traffic.
How should I use this?
Benchmark impact on your sector and adjust SEO strategy.