Click Distribution on SERP Dataset
Distribution of clicks across different SERP elements (organic, ads, snippets, video, local).
Key Takaways

Based on 15k search queries

Clickstream analysis

Breaks down traffic share

Highlights ads vs organic tension

Includes AI/snippets

CSV downloadable
Frequently Asked Questions
What’s included in the dataset?
CTR shares for organic, ads, snippets, video, and local pack.
Why is this useful?
It shows where users click on SERPs.
What’s the biggest share?
Organic results, though shrinking.
How do SEOs use this?
To diversify strategy beyond organic.