Content Freshness Impact Dataset
Impact of content age on CTR and rankings.
Key Takaways

Based on 8k articles

Tracks freshness effect

Compares new vs old pages

Highlights CTR decay

Updated Sept 2025

CSV downloadable
Frequently Asked Questions
What does freshness mean?
The age of published content relative to query intent.
Which content performs best?
Articles less than 30 days old.
How big is the drop for old content?
CTR drops around 12% after 1 year.
How to use this dataset?
Plan content refresh cycles.