Dataset
Local SEO Audit Benchmarks 2025

Local SEO Audit Benchmarks 2025

Moz Local SEO audit data for 2025 — citations, reviews, GMB, and website factors across industries.

Table of contents

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Key Takaways

Includes 1,000+ local business SEO audits from Moz tools
Covers citations, NAP accuracy, GMB completeness, on-site SEO, and review health
Ideal for agencies benchmarking clients or SMBs optimizing local presence
Data span: 2023 Q4 to 2025 Q1
Source: Moz Local audit tool + manual enrichment for GMB and website data
Use to benchmark performance and prioritize high-impact local actions

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Frequently Asked Questions

What is a local SEO audit?

A detailed check of how well a local business performs in SEO, including listings, GMB, reviews, and website factors.

How does this dataset help?

It shows common gaps and baselines, helping you know where and what to fix first in local SEO.

How do I use this with clients?

Compare a client's data to benchmarks to build trust and justify SEO improvements.

What tools were used?

Moz Local Audit + manual checks of Google Business, website metadata, and top directories.

Related Terms

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