User Dwell Time Benchmarks Dataset
Average dwell time (time on page before returning to SERP) by site type.
Site Category
Avg Dwell Time (s)
75th % Dwell (s)
Data Source
Engagement Level
News / Media
82
130
Analytics Logs
Medium
E-commerce
95
150
Analytics Logs
High
SaaS / Blogs
110
180
Analytics Logs
High
Key Takaways
Collected from analytics logs
Benchmarks across 5 site categories
Shows user engagement levels
Important for UX & SEO signals
Based on 2025 data
CSV downloadable
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Frequently Asked Questions
What does dwell time measure?
The average time a user spends before returning to search results.
Which sites have longest dwell time?
Forums and blogs perform best.
Why is dwell time important?
It’s a proxy for engagement and relevance.
How should I use this?
Compare your metrics against benchmarks.
Related Terms
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