User Dwell Time Benchmarks Dataset
Average dwell time (time on page before returning to SERP) by site type.
Key Takaways

Collected from analytics logs

Benchmarks across 5 site categories

Shows user engagement levels

Important for UX & SEO signals

Based on 2025 data

CSV downloadable
Frequently Asked Questions
What does dwell time measure?
The average time a user spends before returning to search results.
Which sites have longest dwell time?
Forums and blogs perform best.
Why is dwell time important?
It’s a proxy for engagement and relevance.
How should I use this?
Compare your metrics against benchmarks.