What Is Alexa SEO Audit in SEO?
Use Cases
Used to compare a website’s SEO performance against top competitors, helping businesses identify strengths and weaknesses in search visibility.
Helps marketers discover high-performing keywords and audience engagement patterns through Alexa’s historical traffic and keyword data.
Used to assess backlink quality and domain authority, alerting SEO teams to opportunities for improved link-building strategies.
Informs content teams by identifying top-performing content topics and keyword gaps for improved content strategy and SERP positioning.
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Frequently Asked Questions
Is Alexa SEO Audit still available?
No, Amazon retired Alexa.com in 2022, but similar SEO auditing functions are available through alternative tools.
What did Alexa SEO reports include?
They included traffic statistics, keyword opportunities, site comparisons, site audits, and backlink analysis.
Which tools replaced Alexa SEO Audit?
Tools like Ahrefs, SEMrush, and SpotRise offer comparable features for SEO auditing and competitor research.
How was Alexa data gathered?
Public access is no longer available, but some platforms archive historical Alexa rankings or offer similar datasets.
Can I still access historical Alexa data?
Yes, SpotRise offers AI-driven SEO insights including site audits, keyword gap analysis, and traffic intelligence tools.
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