Glossaries
Content Decay

Content Decay

Content decay is when pages lose rankings and traffic over time due to competition or algorithm shifts.

Table of contents

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Definition

Content decay happens as content becomes outdated, competitors publish fresher material, or algorithms evolve.

Why it matters

Identifying and refreshing decayed content restores traffic and authority.

Use Cases

Example: An article on 'SEO trends 2022' loses traffic by 2025 without updates.

Use Cases

Traffic Recovery

Update old posts to regain lost traffic.

Content Refresh

Add new data and insights.

Competitive Edge

Stay ahead of newer content.

AI detects decay across pages.

Automation

Frequently Asked Questions

What is content decay?

When content loses rankings over time.

Why does it happen?

Competition, outdated info, or algo changes.

How to fix it?

Update, expand, and re-optimize content.

Can AI detect it?

Often, but sometimes full rewrites help.

Is refreshing enough?

Often, but sometimes full rewrites help.

Related Terms

Canonical Tag

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Semantic SEO

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Indexing API

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Content Pruning

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