Entity SEO
Entity SEO focuses on optimizing content for concepts, not just keywords, to align with search engines’ understanding.
Definition
Entity SEO uses schema, knowledge graphs, and context to build semantic authority.
Why it matters
Google ranks based on entities and relationships, not just keyword matches.
Example: Optimizing 'Tesla' as both a company and inventor entity.
Use Cases
Knowledge Graph
Appear in rich panels.
Semantic Authority
Strengthen topical clusters.
Brand Recognition
Link content to entities.
Improve recognition in conversational AI.
Voice Search
Frequently Asked Questions
What is an entity in SEO?
It’s a concept recognized by search engines.
Why is entity SEO important?
It builds long-term semantic authority.
How to optimize entities?
Use schema, Wikipedia, and contextual linking.
Is entity SEO new?
Yes, AI relies on entity understanding.
Does this help with AI search?
Yes, AI relies on entity understanding.
