Google Search Console (GSC)
Google Search Console is a free tool to monitor and optimize website performance in Google Search.
Definition
GSC provides data on clicks, impressions, indexing, and technical issues.
Why it matters
It’s the primary free SEO tool from Google for site owners.
Example: GSC shows CTR anomalies for specific pages.
Use Cases
Performance Tracking
Monitor clicks, CTR, positions.
Index Coverage
Find crawl errors and exclusions.
Enhancements
Validate structured data issues.
See queries driving traffic.
Keyword Insights
Frequently Asked Questions
What is GSC?
Google’s free tool for SEO monitoring.
What data does it show?
Clicks, impressions, CTR, indexing, errors.
How often update data?
Usually daily, with 2-day delay.
Is it free?
No, but it’s a must-have baseline.
Can it replace paid tools?
No, but it’s a must-have baseline.