Keyword Research
Keyword research finds the search terms users type to discover content online.
Definition
Keyword research identifies queries, search volume, and competition to guide SEO strategy.
Why it matters
It ensures content aligns with what people actually search for.
Example: Discovering 'AI SEO tools' has 12,000 monthly searches.
Use Cases
Content Planning
Choose topics based on demand.
Traffic Growth
Target high-volume keywords.
Competitive Analysis
Find gaps in rivals’ strategies.
Capture niche queries.
Long-Tail Keywords
Frequently Asked Questions
What is keyword research?
The process of finding search queries for SEO.
Why is it important?
It aligns content with user demand.
What tools help?
Ahrefs, Semrush, Spotrise AI.
What is search volume?
Yes, they’re easier and more intent-focused.
Should I target long-tail?
Yes, they’re easier and more intent-focused.