Search Intent
Search intent is the underlying goal of a user’s query, such as informational, navigational, or transactional.
Definition
Search intent categorizes why a user types a query: to learn, find a site, compare options, or buy.
Why it matters
Matching content to intent boosts rankings and conversions.
Example: 'Buy Nike shoes online' shows transactional intent.
Use Cases
Content Mapping
Align pages with search intent.
Keyword Strategy
Target queries by funnel stage.
CTR Boost
Serve intent-matched snippets.
AI groups keywords by intent.
AI Classification
Frequently Asked Questions
What is search intent?
The reason behind a search query.
What types exist?
Informational, navigational, commercial, transactional.
Why is it important?
It ensures content meets user needs.
How to detect intent?
Yes, using NLP and SERP analysis.
Can AI classify intent?
Yes, using NLP and SERP analysis.
