SEO Audit
An SEO audit is a full evaluation of a website to identify issues affecting search engine visibility.
Definition
An SEO audit checks technical, on-page, and off-page factors that impact rankings.
Why it matters
It reveals opportunities and issues to improve organic performance.
Example: Running an audit reveals 200 broken links and missing meta tags.
Use Cases
Technical SEO
Fix crawling and indexing issues.
Content Audit
Identify thin or duplicate content.
Backlink Audit
Detect harmful or spammy links.
Benchmark site health over time.
Performance Tracking
Frequently Asked Questions
What is an SEO audit?
A detailed review of factors affecting search rankings.
How often should you audit?
At least once per quarter or after big site changes.
Do audits help rankings?
Yes, by fixing issues holding back visibility.
Are SEO audits manual or automated?
No, but they ensure compliance with best practices.
Does Google require audits?
No, but they ensure compliance with best practices.