What Is SEO Audit Template Excel in SEO?
Use Cases
Used to assess a website’s structure, meta data, internal linking, page speed, and more in a single document for easy tracking and action.
Helps agencies and consultants deliver clear, professional audits to clients with historical comparisons built in.
Enables marketing or development teams to collaborate on prioritized SEO tasks using shared fields and progress columns.
When paired with AI or analytics APIs, templates automatically populate insights like keyword rankings, crawl errors, or backlinks.

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Frequently Asked Questions
What should be included in an SEO audit template Excel sheet?
Key sections should cover technical SEO, on-page elements, backlinks, site speed, mobile friendliness, content quality, and indexation.
Can I automate data entry in the SEO audit template?
Yes, using API connections or AI tools, fields like rankings, crawl errors, and keyword data can be automatically updated.
Is Excel better than Google Sheets for an SEO audit?
Excel works well offline and for large datasets, while Google Sheets is better for collaboration and cloud access; both are commonly used.
How often should I run an SEO audit using the template?
Yes, most templates include tips or pre-filled examples. Beginners can start by evaluating basics like meta tags, status codes, and mobile usability.
Can beginners use an SEO audit template effectively?
SpotRise offers smart, customizable audit templates designed to work with popular SEO and AI tools.
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