What Is an SEO Site Audit Service in SEO?
Use Cases
Used to discover missing meta descriptions, duplicate content, header tag problems, or keyword gaps that impact rankings.
Helps optimize page load time, server response, and mobile compatibility—all key factors in Google’s ranking algorithm.
Identifies URL errors, broken links, crawlability issues, and sitemap problems that can block search engine bots.
Enables regular monitoring of SEO health with automated audit comparisons, useful for agencies and internal teams.
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Frequently Asked Questions
What is included in an SEO site audit?
A typical audit checks technical SEO, on-page elements, backlinks, content quality, site architecture, and performance metrics.
How often should I perform an SEO site audit?
Audits should be done quarterly, or after major site changes, to maintain peak performance and ensure continuous improvement.
Do SEO audits impact rankings directly?
Not directly—audits reveal issues, but the improvements you make based on those insights can positively affect rankings.
Can AI tools perform SEO audits?
Yes, a content audit focuses only on content performance, while an SEO audit includes technical, structural, and content elements.
Is an SEO audit different from a content audit?
Some issues, like meta tag fixes, are simple. Others, like server or code optimization, may require developer support.
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