What Is a Technical SEO Audit in SEO?
Use Cases
Used to detect broken links, poor site architecture, or misconfigured robots.txt files that block search engine crawlers.
Helps optimize server response times, image sizes, and code efficiency to comply with Google's Page Experience updates.
Identifies mobile usability issues that could hinder ranking on mobile-first indexing platforms.
Used to surface canonical errors, redirect chains, or pages blocked from indexing that impact SEO visibility.
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Frequently Asked Questions
Why is a technical SEO audit important?
It identifies underlying issues that prevent search engines from properly crawling and indexing your site, which directly affects visibility.
How often should I perform a technical SEO audit?
It's recommended to perform an audit quarterly or whenever launching new site features.
What tools are used for technical SEO audits?
Common tools include Google Search Console, Screaming Frog, Sitebulb, and SpotRise’s SEO audit modules.
Can a technical audit improve rankings?
Not necessarily. Many tools visualize issues clearly, although basic knowledge of HTML or JavaScript can help.
Do I need coding knowledge to do a technical SEO audit?
On-page SEO focuses on content and keywords, while technical SEO deals with backend structure, speed, and crawlability.
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