Topical Authority
Topical authority is the level of expertise a site demonstrates on a specific subject area.
Definition
Topical authority builds by covering a niche in-depth with high-quality, interlinked content.
Why it matters
Google rewards sites seen as experts in specific topics.
Example: A site covering only 'AI SEO' in detail builds authority in that niche.
Use Cases
Content Clusters
Create pillar and cluster pages.
EEAT Alignment
Show expertise and trust.
Niche Domination
Rank higher by depth, not breadth.
Reinforce relationships between pages.
Internal Linking
Frequently Asked Questions
What is topical authority?
It’s expertise in a specific subject area.
How do you build it?
By publishing in-depth, related content.
Does Google measure this?
Indirectly, via EEAT and content clusters.
How long does it take?
Yes, by focusing narrowly.
Can small sites gain authority?
Yes, by focusing narrowly.