What Is a Website Redesign SEO Audit in SEO?
Use Cases
Used to identify and preserve high-performing content and backlinks so they aren't lost during the redesign process.
Helps optimize internal linking, URL structure, and navigation for both users and search engines as part of the redesign strategy.
Detects and helps avoid issues like broken redirects, missing metadata, or crawl errors that can occur during code and layout overhauls.
Combines historical performance data with AI models to predict impact of design changes on SEO and recommend risk-mitigating optimizations.
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Frequently Asked Questions
Why is an SEO audit important during a website redesign?
It helps ensure your site doesn’t lose search engine rankings or organic traffic due to structural or content changes.
When should I conduct a redesign SEO audit?
Ideally before the redesign begins, during staging/pre-launch testing, and after launch to monitor performance.
What are common SEO issues during a redesign?
Broken links, missing redirects, poor mobile usability, slow loading times, and lost metadata are typical problems.
Can AI improve the SEO audit process during redesigns?
Yes, changes in layout, speed, content structure, and internal linking can impact how your site is ranked by Google.
Does a new design affect my Google rankings?
Recovery can take weeks or months depending on the severity of issues and how quickly they are fixed using audit insights.
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