What is Click-Through Rate (CTR)? Master the Metric That Drives Results
Use Cases
High CTR = Lower CPC. Google rewards ads that users click. A strong CTR boosts your Quality Score, which cuts down your cost-per-click and drives more ROI.
A high CTR tells Google your content is relevant to search intent. Even with a lower rank, pages with better CTR can climb the SERPs over time.
Great subject lines aren't enough. CTR measures how well your email content gets users to take action — click the offer, sign up, or buy.
Increasing Landing Page Conversions
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Frequently Asked Questions
What is a good CTR?
It depends on the channel. In Google Ads, 2–5% is average. On email campaigns, above 3% is solid. On organic SERPs, anything over 3% is decent — but always aim to beat your benchmark.
How do I calculate CTR?
Use this simple formula: (Clicks ÷ Impressions) × 100. Example: 100 clicks from 2,000 views = (100/2,000) × 100 = 5% CTR.
Why is my CTR so low?
Usually, it's due to weak headlines, irrelevant targeting, poor positioning, or unclear calls-to-action. Test different versions (A/B testing) to find what drives clicks.
Does CTR affect SEO?
CTR measures how many people clicked after seeing, while conversion rate tracks how many people took action after clicking (e.g., bought, signed up). One feeds the other.
What’s the difference between CTR and conversion rate?
Use power words, numbers, and rich snippets. Test emotional triggers in headlines, refine your metadata, and personalize your messaging. Iterate fast — even a 1% boost compounds.
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