Broken Links
Broken links are links pointing to non-existent pages (404 errors), hurting UX and SEO.
Key Takaways

Cause frustration for users.

Waste crawl budget.

Lower trust signals.

Reduce link equity flow.

Easy to detect with crawlers.

Should be fixed monthly.
Frequently Asked Questions
What are broken links?
They harm UX and crawl budget.
Why fix them?
They harm UX and crawl budget.
How to detect?
With crawlers or GSC errors.
Can AI fix links?
AI can suggest replacements.
Do broken links hurt SEO?
Yes, they waste authority.
Step by Step Plan
01
Crawl Site
Detect 404s using SEO tools.
02
Export URLs
List broken internal/external links.
03
Fix Links
Redirect or update broken URLs.
04
Fix Links
Correct links in content/navigation.
05
Re-Test
Validate in GSC or crawler.
Comparison Table
Broken Links
Healthy Links
Lead to 404s
Accessible pages
Hurt UX
Good UX
Waste crawl
Efficient crawl
Dilute signals
Pass link equity
Reduce trust
Increase trust