Task Answers
Duplicate Content

Duplicate Content

Author

Date Published

October 3, 2025

Table of contents

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Duplicate content is identical or near-identical text across multiple URLs.

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Key Takaways

Splits ranking signals.
Confuses search engines.
Wastes crawl budget.
Needs canonical/redirect fixes.
Common in faceted navigation.
Not a penalty, but an issue.

Frequently Asked Questions

What is duplicate content?

Splits link equity and confuses bots.

Why is it bad?

Splits link equity and confuses bots.

How to fix?

Canonicalize or merge pages.

Does Google penalize it?

Not directly, but rankings drop.

Can AI detect duplicates?

Yes, using similarity scoring.

Step by Step Plan

01

Crawl Site

Detect duplicate content pages.

02

Find Duplicates

Check identical text blocks.

03

Apply Canonicals

Mark main version URLs.

04

Apply Canonicals

Unify duplicates.

05

Redirect

301 redundant pages.

Comparison Table

Duplicate Pages
Unique Pages
Same text
Unique text
Confuses Google
Clear signals
Split signals
Better rankings
Lower rankings
Efficient crawl
Poor crawl
Higher trust

Sources

Google Docs
Moz
SEJ