High Bounce Rate
A high bounce rate means users leave after viewing only one page, often due to poor UX or irrelevant content.
Key Takaways

Signals poor user engagement.

Indicates irrelevant content or mismatch.

Can harm SEO indirectly.

Often linked to slow speed.

Fix with better UX and navigation.

Benchmark <50% is usually good.
Frequently Asked Questions
What is bounce rate?
Usually <50%, but varies.
What’s a good rate?
Usually <50%, but varies.
What causes high bounce?
Slow pages, bad UX, wrong intent.
Can AI reduce bounce?
Yes, by detecting weak UX areas.
Does bounce affect SEO?
Indirectly, via engagement signals.
Step by Step Plan
01
Check Analytics
Measure bounce in GA4.
02
Benchmark Rates
Compare to industry standards.
03
Analyze Causes
Identify UX or intent issues.
04
Analyze Causes
Improve design and navigation.
05
Re-Test
Check bounce again after fixes.
Comparison Table
High Bounce
Low Bounce
>70% exit rate
<50% exit rate
Poor engagement
Strong engagement
Weak UX
Good UX
Intent mismatch
Intent match
Lost conversions
Better conversions