Index Bloat
Index bloat occurs when too many low-value pages are indexed, diluting SEO signals.
Key Takaways

Wastes crawl budget.

Dilutes ranking power.

Common in e-commerce sites.

Often caused by faceted filters.

Fix with noindex or robots.

Monitor index coverage.
Frequently Asked Questions
What is index bloat?
It wastes crawl and dilutes SEO.
Why is it bad?
It wastes crawl and dilutes SEO.
How to detect it?
Compare GSC index vs sitemap.
How to fix it?
Noindex or prune low-value pages.
Can AI help?
Yes, to detect patterns quickly.
Step by Step Plan
01
Check GSC
Compare indexed vs sitemap.
02
Find Low-Value
Identify weak pages.
03
Block Indexing
Use noindex or robots.txt.
04
Block Indexing
Remove thin content.
05
Monitor
Track index coverage changes.
Comparison Table
Index Bloat
Healthy Index
Too many URLs
Focused URLs
Thin content
Strong content
Wasted crawl
Efficient crawl
Lower rankings
Better rankings
Duplication
Unique pages