Task Answers
Keyword Cannibalization

Keyword Cannibalization

Author

Date Published

October 3, 2025

Table of contents

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Keyword cannibalization happens when multiple pages compete for the same keyword, splitting authority.

Call to Action
Copy

Key Takaways

Splits ranking signals.
Confuses search engines.
Causes volatility in SERPs.
Fix with consolidation.
Common in content-heavy sites.
AI can detect cannibalization.

Frequently Asked Questions

What is keyword cannibalization?

It splits authority and rankings.

Why is it bad?

It splits authority and rankings.

How to detect it?

Map keywords per URL.

How to fix it?

Merge or redirect duplicates.

Can AI detect it?

Yes, with clustering tools.

Step by Step Plan

01

Export Keywords

List queries per URL.

02

Find Overlaps

Identify competing pages.

03

Choose Primary

Select main target page.

04

Choose Primary

Unify duplicate content.

05

Redirect

301 secondary pages.

Comparison Table

Cannibalization
Optimized Targeting
Pages compete
One clear page
Split equity
Unified equity
Confusion for bots
Clear signals
Ranking drops
Ranking stability
Traffic instability
Traffic growth

Sources

Ahrefs
Moz
Search Engine Journal