Low Dwell Time
Low dwell time happens when users return to search results quickly after clicking a page.
Key Takaways

Indicates poor engagement.

Signals irrelevant content.

Impacts SEO indirectly.

Fix with better content depth.

Also linked to UX design.

AI can measure engagement patterns.
Frequently Asked Questions
What is dwell time?
It reflects relevance and UX.
Why is it important?
It reflects relevance and UX.
What’s a good dwell time?
Usually >30s for blogs, >1min for long content.
How to improve it?
Enhance intros, visuals, and depth.
Does Google track dwell?
Indirectly, via engagement signals.
Step by Step Plan
01
Check Analytics
Look at avg. session duration.
02
Audit Content
Identify thin or irrelevant pages.
03
Improve Value
Add depth and visuals.
04
Improve Value
Simplify navigation, readability.
05
Re-Test
Monitor dwell time shifts.
Comparison Table
Low Dwell Time
High Dwell Time
Users leave fast
Users stay longer
Poor engagement
Good engagement
Low trust
High trust
Thin content
Rich content
Bad UX
Good UX