Task Answers
Outside Top 20 Rankings

Outside Top 20 Rankings

Author

Date Published

October 3, 2025

Table of contents

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Pages ranking outside top 20 rarely get traffic and need stronger optimization.

Call to Action
Copy

Key Takaways

Positions beyond page 2 get <1% CTR.
Usually signals weak authority.
Content not competitive enough.
Needs backlinks or topical depth.
Check SERP competition.
Long-term growth needed.

Frequently Asked Questions

Why top 20?

Update, merge, or prune.

What to do with such pages?

Update, merge, or prune.

Do backlinks help?

Yes, links can lift positions.

Should I keep them indexed?

Only if they serve a purpose.

Can AI identify them?

Yes, via GSC position filters.

Step by Step Plan

01

Export Keywords

Download ranking data from GSC.

02

Benchmark Rankings

Compare vs top competitors.

03

Analyze Competition

Check SERP features and players.

04

Analyze Competition

Add topical depth and authority.

05

Build Links

Gain authority via backlinks.

Comparison Table

Outside Top 20
Top 10 Pages
<1% CTR
Higher CTR
Low visibility
Strong visibility
Weak authority
High authority
Poor competitiveness
Competitive content
Traffic loss
Traffic gain

Sources

Google Search Blog
Ahrefs Ranking Guide
Moz Beginner’s SEO