Task Answers
Redirect Chains

Redirect Chains

Author

Date Published

October 3, 2025

Table of contents

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Redirect chains are multiple sequential redirects, slowing crawl and users.

Call to Action
Copy

Key Takaways

Hurt crawl efficiency.
Slow user experience.
Pass less link equity.
Cause indexing issues.
Fix with direct redirects.
Check in crawling tools.

Frequently Asked Questions

What are redirect chains?

They slow UX and waste crawl.

Why fix them?

They slow UX and waste crawl.

How to detect?

Run crawler and map redirects.

Are 301s bad?

No, but avoid chains.

What about loops?

Loops trap crawlers, must fix.

Step by Step Plan

01

Crawl Redirects

Find chains with SEO tools.

02

Export Chains

List all redirect paths.

03

Fix Redirects

Replace with direct 301s.

04

Fix Redirects

Fix internal/external links.

05

Re-Test

Check with crawler again.

Comparison Table

Redirect Chains
Direct Redirects
Multiple hops
Single hop
Slow crawl
Fast crawl
Equity loss
Full equity
Indexing delays
Quick indexing
Poor UX
Good UX

Sources

Google Redirect Docs
Ahrefs Redirect Guide
Screaming Frog Docs