How is this different from Google SEO?

Google ranks web pages. AI assistants generate answers. That means they mention your brand directly or not at all. You can't 'rank' — you must be referenced. It’s a new game, with new rules.

Do I need technical skills to use this tool?

No. You just enter your website, answer a few questions, and we’ll do the rest. No setup, no integrations, no headaches.

Which platforms do you track?

We currently track mentions across ChatGPT, Perplexity, Claude, and Gemini — with more AI platforms coming soon.

How do you find brand mentions in AI tools?

We run a curated set of real prompts across platforms and analyze which brands get mentioned — and how often. This gives you real visibility data, not guesses.

Find the Right Plan for Your Brand’s AI Visibility

AI search visibility means how often your brand appears in answers from AI tools like ChatGPT, Perplexity, Claude, and Gemini. If you're not showing up, you're losing traffic, visibility, and potential revenue — even if your SEO is strong.

Zero-Click Searches

Date Published

October 3, 2025

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Zero-click searches happen when users find answers directly on the SERP without visiting a site.

Copy

Key Takaways

Caused by featured snippets & AI answers.

Reduce organic CTR.

Common for quick factual queries.

Optimize for visibility, not just clicks.

Brand exposure still valuable.

Focus on long-tail queries.

Frequently Asked Questions

What is a zero-click search?

Google answers directly in SERPs.

Why does it happen?

Google answers directly in SERPs.

How to detect?

Check low CTR with high impressions.

Can you optimize for it?

Yes, by focusing on brand exposure.

Do zero-click queries matter?

Yes, they reduce traffic potential.

Step by Step Plan

Identify Queries

Find zero-click keywords in GSC.

Optimize Snippets

Craft concise answers.

Add Schema

Use FAQ/HowTo markup.

Add Schema

Measure snippet performance.

Diversify Traffic

Invest in other channels.

Comparison Table

Zero-Click Searches

Click-Driven Searches

No visits

Visits

SERP answers

Site answers

Lower CTR

Higher CTR

Lost traffic

Traffic gain

AI snippets

Content snippets

Sources

Google Search Central

SparkToro Study

Backlinko

Zero-Click Searches

Table of contents

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What is a zero-click search?

Why does it happen?

How to detect?

Can you optimize for it?

Do zero-click queries matter?

Identify Queries

Optimize Snippets

Add Schema

Add Schema

Diversify Traffic